How to maintain a relationship of trust between a company and its customers? How to develop the reflex to your brand? These questions are the basis of a marketing strategy focused on the relationship of a company with its target, its prospects or its customers. Thus, marketing is no longer product-oriented but empowers the customer.
To carry out this strategy, knowledge of the customer is a key issue and the digitalization of the customer’s journey is an indispensable asset. In this context, how can we determine the tools that allow for optimal brand appropriation? How can we multiply the interactions between customers and the brand? A relationship marketing agency can provide you with the right answers.
What is relationship marketing?
Relationship marketing aims to achieve consistent salesand maximum engagement for each customer. Rather than generating one-off sales to a poorly qualified target, loyalty is a long-term objective that is widely favored today in the face of an increasingly expert clientele. For this, Kalido offers its services to design an individualized and adapted customer experience thanks to data. Our mission is to generate a solid relationship based on emotional bias and mastery of the sector concerned.
Relationship marketing is a ROI approach:
Acquiring a new customer costs 5 to 7 times more than retaining one.
Customer loyalty: defining the stages of your customer journey
Creating a relevant relationship program requires marketing expertise and technical mastery of the tools. But before getting down to the nitty-gritty, it is essential to study the objectives to be achieved:
- Engagement: stimulating action from prospects or customers
- Knowledge: collect, update and make available key information about your customers
- Acquisition: turn your prospect base into loyal customers
- Loyalty: retain your customer and motivate their return to the cashier
Operational relationship marketing
The customer journey is a broader vision than the buying journey. Working on the customer journey allows you tooptimize the frequency of purchase andincrease the average basket of your customers. Multiplying the points of contact on this pathway means creating more opportunities to convince. The customer journey is therefore a major issue in your conversion rate.
With the arrival of Smart Data, exchanges with prospects become quantifiable, qualifiable and storable. The knowledge of your clientele is therefore based on data collection and processing tools. From this information, you can then determine how and when to address your customers. The secret of the program’s success lies in the quality of the information collected and the personalization of the commercial offers. These conditions make it possible to maximize the profitability of communication actions.
Loyalty is all about the right message to the right customer at the right time.
With Kalido, you have access to customized data analysis tools. It is then possible to get to know your customer and launch an optimal relationship marketing strategy. Marketing automation is an approach that pursues this reflection to fluidify BtoB and BtoC interactions.