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Loyalty and sustainable development: a responsible loyalty program

Loyalty and sustainable development: a responsible loyalty program

Eco-responsibility is becoming more and more important in the development of companies. Reconciling economic performance with environmental responsibility is no longer an option since the IPCC provided an alarming report on our ecological situation. Whether it’s...
Creating an incentive operation: the steps not to be missed

Creating an incentive operation: the steps not to be missed

At Kalido, we provide the software solution you need to support this internal incentive strategy. We can help you create your incentive program. But what is the incentive? To simplify, the commercial incentive includes all the means used by a company to boost their...
How to accompany B2B clients?

How to accompany B2B clients?

For a stable and healthy growth, a company needs to work on its B2B customer relationship. Having a good customer relationship also helps to build customer loyalty, increase retention and receive repeat business. However, managing a B2B customer relationship can be...
How to design a successful online loyalty program?

How to design a successful online loyalty program?

In a study conducted by INIT In this section, we learn that 98% of French people have at least one loyalty card. Today, it is rare to find a company or a point of sale that does not offer them. To talk about customer loyalty, we must take into account the notion of...
7 marketing actions to build customer loyalty

7 marketing actions to build customer loyalty

Customer loyalty is a necessity for the viability of any company, but it is still necessary to understand the psychology of your target customers and to know how to use the best channels, offers and actors in your loyalty process. Remember that a loyal customer is a...
How to reward sales people effectively?

How to reward sales people effectively?

Sales people are the face of your brand: make sure they keep smiling. They determine your sales and their commitment is an indicator of the health of your network. How do you reward salespeople and animate this force according to your marketing objectives? Your...