Loyalty program: what rewards for your customers?

Acquiring new customers is often costly and many companies have chosen to Focus on regular customers and recurring purchases rather than prospecting, 7 times more expensive. Rewarding your most engaged customers is a key step in your loyalty strategy.

Reward success

In an increasingly competitive market, there are many alternatives available to your customers. More than a quality product, consumers now expect a service that lives up to their trust. In this context, a loyalty program is an opportunity to pamper them. More than rewards, it is important to dedicate a relational offer to them, capable of creating a link.

Loyalty is first and foremost about understanding each customer and using the right mechanics. To do this, Kalido’s software solution Kalido enables data aggregation You can use the data from your CRM, point of sale or third party tools to add it to your Kalido online store. Thus completed, the user profile allows you to offer stimulating benefits adapted to the reality of your client, whether it is an individual or a company.

A personalized loyalty strategy of course!

Your customers are unique, your loyalty program must be too. Your beneficiaries determine your reward mechanics. Personalization is the only way to create interest in your users. Remember, they are in demand every day. So you’ll need to stand out from the crowd to create engagement.

Once you have captured the attention of your protégés, the key is to offer a wide range of rewards. Browsing data can help you choose new products and services: listen to your customers! Also consider after-sales service, to preserve the customer experience from a delivery problem.

Kalido offers a turnkey solution with a catalog of responsible rewards. In addition, we provide all maintenance and after-sales services.

Build a reward program that’s right for you

With Kalido, you can now develop your relationship marketing with a platform that reflects your image. We help you define the levers and points of interaction with your customers and ensure a consistent experience across the entire loyalty journey. You master all the technical parameters of your tool: registrations, editing of profiles, management of loyalty points…

The challenge is to move the customer/merchant relationship to a more emotional one. Thus, converting euros into points allows to take advantage of a psychological bias. The transactional aspect then gives way to the relational aspect. Similarly, your platform should reflect your brand. It is a space in which every error is a risk for the user to leave the web navigation. To maximize your connection time, call on our teams to advise you.