With Univert50, Kalido is revolutionizing sales promotion!
Convinced that we all have a role to play in preserving the environment, Kalido, the leading responsible marketing agency and expert in commercial promotion for 20 years, has created the Univert50 License.
Our Univert50 license exclusively features entertainment programs based on Social and Environmental Responsibility. Its goal: to stimulate the commitment of brands and their customers to the environment.
Whether you are a marketing manager, sales director, or construction professional, join us in putting your company on the path to commercial success and proudly proclaim your commitment to CSR.
Raising awareness of environmental issues.
Available today for players in the building and public works sector (it will be available for other sectors from 2024), the Univert50 License covers 100% responsible sales promotion programs committed to the environment.
Their purpose is to reward virtuous purchasing behavior—not the volume of purchases.
Whatever your role in the construction industry—brand, distributor, or craftsman—when you choose Univert50, you are opting for a sales promotion program that contributes to your CSR commitment and improves your company's environmental impact.
What if business purchases were also good for the planet?
A commercial promotion program is based on a simple mechanism: a certain number of products and/or actions, such as a purchase amount entitling the customer to points, a prize pool that allows them to check their accumulated points, and finally rewards that can be purchased with the prize pool. For the Univert50 license, the principle is slightly different, as the main aim is to reward the customer's virtuous behavior.
The Univert50 license offers:
– Identification and classification according to the carbon impact of all construction products (and soon other sectors of activity) It is the low carbon impact of products that allows points to be earned
– Progressive visualization of the accumulation of points linked to virtuous purchases made by program users
– And finally, the simple conversion of the prize pool and therefore of good purchasing behavior into eco-responsible rewards and services.
A carbon data score
All construction materials and products have been compiled in a single database and rated according to their score and carbon impact.
Its data has been recognized as authentic and validated by all players in the sector. It is THE benchmark for helping everyone buy "better."
A relationship program based on CSR
All interactions with program users aim to raise awareness of environmental protection and, more broadly, CSR in their daily professional lives.
Meaningful rewards
Just like purchases, rewards are virtuous.
Whether they are eco-designed products, sustainable services, etc., they all contribute to the ecological transition.
The three advantages of the Univert50 degree?
A benchmark for virtuous products
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A program integrating CSR
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Meaningful awards.
Reward environmentally friendly purchases and behaviors with Kalido's Univert50 License and contact us today!
