Finance & Insurance Sector: Develop your relationship marketing strategy with Kalido

Univert50

The program is aimed at legal entities in the financial sector (primarily financial players, but also the largest companies in the financial market).

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Users of the program

By signing up to the program, companies commit to a "committed and responsible" path. As they take action and participate, they will earn eco-points that they can use directly to help their business progress and support them in meeting their future environmental obligations.

The Univert50 brand aims to create awareness and conversion programs for environmental transition. The goal is to support stakeholders in meeting their future obligations. Promote carbon footprint reduction with a network of committed partners that encourages responsible behavior among users.

For partner brands

The program promotes actors who have a positive impact on the planet and on people.

Partner brands are involved and promoted in this initiative by being at the forefront of events, either through co-branding or co-participation.

For funders

The main objective is to support and raise awareness among the network of contributors to environmental transition (stimulating green growth and helping people to grow). By providing a program of activities in line with their overall strategy, financiers raise awareness among the network of contributors to environmental transition. They thus contribute to reducing CO² emissions by promoting CSR activities within the network.

For contributors

Through this program, contributors or sellers are motivated and engaged in the transition, which can have a positive impact on production. This initiative will promote more virtuous financing, if only by choosing to incentivize the sale of less polluting vehicles (for example). Responsible behavior will also be taken into account, such as adapting to electronic contract signing, using soft mobility for business travel, or even any significant recycling efforts.

• A CO₂ reduction counter

This is an animation counter dedicated to CO₂ reduction. According to the eco-benchmark, craftsmen can declare their purchases and thus improve their company's carbon footprint. Implementation of a gauge that quantifies the CO₂ reduction linked to purchases of low-carbon products.

• An eco-points counter

This is a transaction counter that artisans can accumulate as they make "green" purchases and take responsible actions. Eco-points are distributed throughout the year as rewards during promotional campaigns carried out by distributors.

By participating in the activities on offer, artisans can earn additional eco-points.

The Univert50 standard

Reference system that lists the carbon impact of each material according to the product's life cycle assessment (LCA). Univert50 Calculates CO₂ reduction by product family using a certified method based on INIES standards.

Three pillars for your program

Awards

virtuous

The eco-points earned throughout the program can be exchanged either for eco-friendly products or for green services that enable sustainable investments. They can also offset their CO₂ emissions by investing in virtuous projects.

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Virtuous data

The eco-benchmark for green purchasing
Data analysis on green behaviors

A virtuous animation

Eco-points counter
CO² reduction counter
Badges / Gamification paths

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Eco-friendly products
Green services
Virtuous projects

Rewards for good behavior

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