Finance & Insurance: Develop your relationship marketing strategy with Kalido

Univert50

The program is aimed at legal entities in the finance sector (primarily financial players, but also the largest companies in the finance market).

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Program users

By joining the program, companies commit to a "committed and responsible" approach. As they take action and participate, they will earn eco-points which they can use directly to improve their company's environmental performance and help them meet their future environmental obligations.

The Univert50 brand aims to create awareness and conversion programs for the environmental transition. The aim is to support players in meeting their future obligations. Animate the carbon footprint with a network of committed partners who stimulate responsible behavior among users.

For partner brands

The program promotes players with a positive impact on the planet and on people.

Partner brands are involved in the program, either as co-branders or co-participants.

For funders

The main objective is to support and raise the awareness of the network of contributors to the environmental transition (stimulating green growth and helping people to grow). By providing a program of activities in line with their overall strategy, the funders raise the awareness of the network of contributors to the environmental transition. In this way, they contribute to reducing CO² emissions by promoting CSR to the network.

For suppliers

Through this program, suppliers and sellers are encouraged and committed to the transition that can have a positive impact on production. The incentive in question will promote financing of a more virtuous nature, if only by encouraging sales of less polluting vehicles (for example). On the other hand, responsible behavior will also be taken into account, such as adapting to the electronic signature of contracts, the use of soft mobility for business travel or even any significant act of recycling.

- A CO² reduction meter

This is an animation counter dedicated to CO² reduction. Based on the eco-referential, the craftsman can declare his purchases and thus improve his company's carbon footprint. Implementation of a gauge that materializes the CO² reduction linked to the purchase of low-carbon products.

- An eco-point counter

This is a transactional counter that craftsmen can accumulate as they make "green" purchases and take responsible actions. Eco-points are distributed throughout the year as rewards for promotional actions carried out by distributors.

By taking part in the proposed activities, the craftsman can earn additional eco-points.

The Univert50 reference system

Repository that lists the carbon impact of each material according to the product's life cycle analysis (LCA). Univert50 calculates CO² reduction by product family, using a certified method based on INIES.

Three pillars for your program

Awards

virtuous

Eco-points acquired throughout the program can be exchanged either for eco-responsible products, or for green services enabling sustainable investments. They can also offset their CO² emissions by investing in virtuous projects.

Finance sector

Program users

For partner brands

For funders

For suppliers

Three pillars for your program