Between 3 and 8 weeks in most cases. If it’s less than 3 weeks, participants don’t have time to commit. If it’s more than 8 weeks, their attention wanes, and you’ll need to reinvigorate their engagement with weekly mini-challenges or intermediate milestones. The duration also depends on the nature of the goal: a product launch can be managed over 4 to 6 weeks, while an annual challenge is broken down into several quarterly phases.

Start with your business objective and your teams’ culture. An individual objective (revenue per salesperson) lends itself to personal competition. A collective objective (market share for a product line) is best approached as a team challenge to avoid self-serving behavior. For a mixed team of junior and senior members, progressive milestones help prevent less experienced team members from falling behind.

For a challenge involving a sales force of 50 people, you can generally expect to spend between 15,000 and 40,000 euros (excluding tax), all-inclusive (platform, facilitation, communication, rewards). The budget is directly linked to the complexity of the mechanics and the value of the rewards. A one-time initiative is generally less expensive than a recurring program, but it also has less of an impact over the long term.

No. Perceived value matters more than price. Public recognition, an experience of the winner’s choice, or a carefully selected, socially responsible gift often generate more engagement than a cash bonus. That’s the logic behind our Univert50 framework for socially responsible rewards.