Building sector

Univert50

The program is aimed at legal entities in the building industry (primarily craftsmen, but also larger companies in the construction market).

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Program users

For manufacturers

A multi-brand program that promotes innovation and action by manufacturers of materials. Low-carbon" materials are listed in the Univert 50 certified reference system (based on product life-cycle analysis, the reference system values CO2 emissions and helps to drive CO2 reduction) source INIES

For distributors

By signing up to the program, businesses commit to a "committed and responsible" approach. As they take action and participate, craftsmen will earn eco-points which they can use directly to help their business progress and meet their future environmental obligations.

The Univert50 brand aims to create awareness and conversion programs for the environmental transition. The aim is to support players in meeting their future obligations. Animating the carbon footprint with a network of committed partners, stimulating responsible behavior among users.

By prescribing these eco-materials, distributors take responsibility
and become responsible "activators". They enhance the value of their "green" offer by implementing enriched data in the Univert 50 reference system. Through promotional marketing, distributors animate and boost their "green" market share by highlighting manufacturers' offers. By integrating the system into their own teams, distributors also help to reduce the carbon footprint of their branches and employees.

For craftsmen

Through this program, craftsmen are made aware of and trained in the use of eco-materials. By developing eco-gestures and less polluting purchases, they earn eco-points that will finance their own environmental and societal transition. By accessing a range of green services, they can prepare for their future obligations.

The Univert50 reference system

Repository that lists the carbon impact of each material according to the product's life cycle analysis (LCA). Univert50 calculates CO² reduction by product family, using a certified method based on INIES.

Three pillars for your program

- A CO² reduction meter

This is an animation counter dedicated to CO² reduction. Based on the eco-referential, the craftsman can declare his purchases and thus improve his company's carbon footprint. Implementation of a gauge that materializes the CO² reduction linked to the purchase of low-carbon products.

Awards

virtuous

- An eco-point counter

This is a transactional counter that craftsmen can accumulate as they make "green" purchases and take responsible actions. Eco-points are distributed throughout the year as rewards for promotional actions carried out by distributors.

By taking part in the proposed activities, the craftsman can earn additional eco-points.

Eco-points acquired throughout the program can be exchanged either for eco-responsible products, or for green services enabling sustainable investments. They can also offset their CO² emissions by investing in virtuous projects.