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Sponsorship program

Discover
a new world

Recruit new customers in ways you hadn't even imagined

What are the benefits of an incentive program?

Why?

Expand your market share with a low investment

Develop
your ROI

Add your indirect network to your audience

Recruit new customers

Unite your customers around gamified actions

Create a community

Recruiting new customers through sponsorship: a strategy that pays off!

Boost your referrals with a 100% customizable and manageable tool. Kalido offers a referral solution that integrates with your entire IS structure and develops an omnichannel acquisition strategy. What's more, we make fraud prevention and user security a priority. 83% Customers are ready to recommend a brand 29% Customers really do it with their friends and family

To please or reward engagement, create a strong bond with your audience

  • We create themed animations based on current events and trends

  • Your print or digital catalog features leisure, business or professional products

  • We offer over 15,000 brands for products ranging from €10 to €30,000.

  • Your customers can access the My Shop service, which allows them to request a non-catalog product from our teams.
  • What is a sponsorship program?

    What?

    Inform

    Distribution of the sponsorship visibility kit: Video, easel and website

    Involve your ambassadors: Raise your network's awareness and involve your customers in the sponsorship process at every stage of the sale.

    Motivate

    Involve all parties with an impactful, memorable offer

    Event-based operations: special operations, local or network events

    Your marketing department manages the e-mailing scenarios that accompany, involve and follow up your customers at every stage of the sponsorship process.

    Reactivate

    Engage your customers to grow your audience

    How?

    An operational tool that simplifies the customer journey

    Declarative management

    Two program registration options:
  • The sponsor registers his godchild on his customer space. He enters his contact details: email, name, telephone number, etc.
  • The sponsoree takes part in the program directly in the store and applies to be linked to the sponsor.
  • Reward allocation

    Fully manageable, the amount of the sponsorship bonus is adjustable. Points on the sponsor's kitty, discounts for the sponsored member, or vice versa: we'll help you define your marketing strategy.

    Automatically credit points according to a defined objective: in-store visit, conversion, online purchase, etc.

    Administration

    Our teams integrate the entire value chain: from tool design to reward delivery

    International presence

    We are already present throughout Europe, and our tools are multilingual.

    Turnkey solution Optimum innovation Marketin automation Data management A unique SaaS solution, designed and developed in-house to offer much more than just a website. Each customer benefits from a personalized platform, carefully created by our team of experts. With a user-friendly interface, scalable functionality and an aesthetic carefully thought out by our graphics studio, our solution reflects the commitment and authenticity of our approach.

    From initial design to production release, our team of developers uses agile methodologies and industry practices. We adopt an iterative approach that incorporates user feedback throughout the development cycle. As a result, every customer benefits from a carefully tuned solution, the result of a thoughtful technical process focused on customer satisfaction.
    Turnkey solution Optimum innovation Marketing automation Data management Our solution exceeds expectations, thanks to in-house development, evolution in France and innovative use of inner sourcing. Every customer benefits from a carefully designed platform, where innovation and optimal evolution are built into our DNA. Thanks to inner sourcing, our teams of developers and architects collaborate seamlessly, harnessing individual creativity to ensure constant improvements. In this way, we guarantee our customers a solution that is always state-of-the-art.

    Our state-of-the-art infrastructure, high-performance servers, advanced virtualization and intelligent resource management are testimony to our commitment to technological excellence. This state-of-the-art infrastructure not only guarantees the stability and security of our services, but also provides a solid foundation for ongoing innovation. As a result, our customers benefit from an agile and scalable solution, ready to meet tomorrow's technological challenges. What's more, our commitment to quality is reflected in our 24-hour infrastructure management, ensuring constant availability.
    Turnkey solution Optimum innovation Marketing automation Data management Our approach to marketing integrates reliable and proven tools to automate crucial marketing tasks. From lead tracking to multi-channel campaign management, our marketing automation solution streamlines every aspect of the marketing process. By assigning scores to leads, personalizing e-mail and SMS communications according to behavior, and analyzing campaign performance in real time, we guarantee maximum efficiency. What's more, we go one step further by integrating smartphone wallet management, offering a seamless customer experience and instant interaction.

    We elevate marketing beyond simple transactions to create meaningful relationships, offering a thoughtful and adaptive customer experience at every stage of the buying journey.
    Turnkey solution Optimum innovation Marketing automation Data management As a SaaS solution provider, our commitment to data security and confidentiality is a key priority. We are proud to announce that our solution, developed in France, is designed in strict compliance with current regulations, in particular the General Data Protection Regulation (GDPR). To reinforce our commitment to the highest standards of data protection, we have partnered with a European-certified datacenter located in France.

    This collaboration, overseen by our Data Protection Officer (DPO), ensures that our users benefit from a secure storage infrastructure that complies with the most stringent European standards. Our DPO oversees the ongoing implementation and optimization of security and confidentiality measures, ensuring the security and regulatory compliance of their sensitive data.

    Our technical expertise at your service

    What is our business model?

    How much?

    Our business model is based on three product categories, one of which is mandatory (the setup ) and the other two optional, which can be customized to your needs. Subscription License Marketing automation
    Animation
    Customer service
    Univert50
    OCR
    Setup Platform creation and configuration, customer profiles and mechanics Reward Depending on the rate of generosity applied to shares + +

    How long does it take to start your program?

    When?

    Co-creation

    Initially, we like to visit our new customers to gain a better understanding of their business and business model.

    We then offer our customers workshops in our salons, where we not only clearly reformulate the issues they're looking to address, but also offer suggestions on our know-how, new functions and content, or current issues (such as changes in best business practices).

    These very convivial workshops are very important because they create links with all the different back office teams at Kalido and the customers, which is important for interacting directly and pragmatically the very next day.

    It should be noted that the workshops we prepare in this way are repeated every year, as it's important to keep adjusting the overall solution.

    Agile method

    Within the Customer Marketing department, the Key Account Manager is the customer project manager. His role is to ensure the proper coordination of projects, and in particular the management and animation of the relationship programs entrusted to him.

    It goes without saying that having 100% of back office services (market place, graphics studio, marketing, IT, etc.) internalized, allows for great operational agility in the implementation and follow-up of projects. When using this agile method approach, the aim is to bring flexibility and performance to global project management, both internal and external.

    Focused on people and communication, it enables customers to participate in product development throughout the project.

    Our project manager works in tandem with his counterpart at the client's premises, and on a weekly basis they review progress and make adjustments as the project progresses.

    Page SPONSORSHIP

    Read more

    What is a sponsorship program?

    A referral program is a marketing strategy designed to encourage existing customers to recommend a brand, product or service to their network of contacts. In exchange, the sponsor (the existing customer) and often the referral (the new customer) receive rewards, which can take various forms such as discounts, free services, bonus points or exclusive products. The aim is to leverage customers' personal and professional networks to grow the customer base organically, while strengthening the loyalty of existing customers through attractive incentives.

    Why set up a sponsorship program?

    Sponsorship programs offer multiple benefits for companies, underlining their importance as a strategic tool in today's competitive landscape.

    Expanding the customer base

    One of the most significant benefits of referral programs is their ability to rapidly expand the customer base. By encouraging satisfied customers to share their positive experience, companies can reach new prospects in a more authentic and credible way. These personal recommendations often have a higher conversion rate than traditional customer acquisition methods, as they are perceived as more reliable and less intrusive.

    Strengthening customer loyalty

    Referral programs also strengthen the loyalty of existing customers. By offering rewards for successful referrals, companies show their appreciation for the support and commitment of their customers. This recognition can strengthen brand loyalty and encourage customers to continue interacting with and supporting the company.

    Customer acquisition cost (CAC) optimization

    Reducing the cost of customer acquisition is a crucial objective for any company. Sponsorship programs can play a key role in achieving this objective, as the cost of acquiring a new customer through sponsorship is often lower than through traditional acquisition channels. The rewards offered as part of the program represent an investment, but the effectiveness of this method can significantly reduce the overall CAC.

    Creating a viral effect

    Referral programs have the potential to create a viral effect, where a single act of referral can trigger a chain of recommendations. This snowball effect can rapidly amplify brand visibility and increase the customer base at an exponential rate. To maximize this effect, it's essential to offer attractive rewards that motivate both sponsors and referrals to actively participate in the program.

    Improving customer satisfaction

    Finally, sponsorship programs can help improve overall customer satisfaction. By participating in the program, customers feel valued and recognized for their contribution to the brand's success. What's more, by welcoming friends or family members as new customers, they are likely to have positive experiences with the brand, reinforcing their own satisfaction and commitment.

    How to set up a referral program

    Implementing a successful sponsorship program requires careful planning and strategic execution to ensure that it is both attractive to customers and beneficial to the company. Here are the key steps to developing and launching a sponsorship program that stimulates growth and strengthens loyalty.

    1. Define program objectives: First and foremost, it's crucial to clarify what you want to achieve with your referral program. Whether it's to increase the customer base, improve retention, or encourage greater engagement from existing customers, defining clear objectives will help guide program design.

    2. Select rewards: Rewards are at the heart of any sponsorship program. They need to be attractive enough to motivate sponsors and sponsees to participate, but also viable for the company in the long term. Rewards can range from cash rebates and loyalty points to exclusive advantages and free products.

    3. Make the referral process easy: To encourage maximum participation, the referral process should be as simple and straightforward as possible. This can include creating an easy sharing system via social media, email, or a unique referral link. A smooth, frictionless user experience is essential to maximize referral conversion rates.

    4. Communicate clearly about the program: Effective communication is crucial to the success of a referral program. Customers need to be well informed about how the program works, what the rewards are, and how they can participate. Use all the communication channels at your disposal - email, social networks, your website, even product packaging - to promote the program.

    5. Set uptracking and analysis: To evaluate the effectiveness of your referral program, it's important to set up tracking and analysis mechanisms. This includes tracking registrations, sponsorship activity, and the impact on customer growth and loyalty. This data will enable you to adjust and optimize the program over time for better results.

    6. Encourage positive word-of-mouth: In addition to material rewards, encourage the sharing of positive experiences with your brand. Testimonials, customer reviews and success stories can be powerful drivers of referral program participation.

    Setting up an effective referral program is a dynamic process that requires constant attention and adjustments based on customer feedback and program performance. By following these steps, companies can develop a referral program that not only expands their customer base organically, but also strengthens ties with existing customers, creating a virtuous circle of growth and loyalty.

    Implementing a referral program can significantly transform the way a company interacts with its customers and extend its market reach. By harnessing the power of personal recommendations, companies can not only grow their customer base profitably, but also strengthen the loyalty and satisfaction of their existing customers. In an increasingly competitive business environment, referral programs offer a winning strategy for stimulating growth while consolidating customer relationships. You can also combine these programs with sales challenges to challenge your sales force while building customer loyalty. Discover all our loyalty and sales force boosting solutions here!

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