Sponsorship program consulting agency

What are the benefits of an incentive program?

Why?

Grow your market share with a low investment

Increase your ROI

Add your indirect network to your audience

Recruit new customers

Unite your customers around gamified activities

Build a community

Recruiting new customers through referrals: a strategy that pays off!

Boost your referrals with a 100% customizable and manageable tool. Kalido offers a referral solution that integrates with your entire IT infrastructure and develops an omnichannel acquisition strategy. What's more, we make fraud prevention and user security a priority.

83%

Customers are willing to recommend a brand

29%

Customers really do this with their friends and family.

To please or reward engagement, create a strong connection with your audience.

We create themed animations based on current events and trends.

Your printed or digital catalog features products geared toward leisure, business, or professional use.

We offer more than 15,000 brands for products ranging from €10 to €30,000.

Your customers can access the My Shop service, which allows them to request a product not listed in the catalog from our teams.

What is a sponsorship program?

What?

Inform

Distribution of the referral visibility kit: Video, easel, and website

Involvement of your ambassadors: Raise awareness among your network and involve your customers in the referral process at every stage of the sale.

Motivate

Engage every party with an impactful and memorable offer

Event operations: special operations, local or network-based activities

Your marketing department manages email scenarios that accompany, engage, and re-engage your customers at every stage of the referral process.

Reactivate

Boost customer engagement to grow your audience

How?

An operational tool that simplifies the customer journey

Declarative management

Two options for enrolling in the program:

The sponsor registers their godchild on their customer account. They enter their contact details: email address, name, phone number.

The referred friend participates in the program directly in-store and requests to be linked to their referrer.

Reward allocation

Fully manageable, the amount of the referral bonus is adjustable. Points on the referrer's prize pool, discounts for the referee, or vice versa: we help you define your marketing strategy.

Grant automatic credit points according to a defined objective: store visit, conversion, online purchase, etc.

Administration

Our teams cover the entire value chain: from tool design to reward delivery.

International presence

We already operate throughout Europe and our tools are available in multiple languages.

Turnkey solution

Optimal innovation

Marketing automation

Data management

A unique SaaS solution, designed and developed in-house to offer much more than just a website. Each client benefits from a personalized platform, carefully created by our team of experts. With a user-friendly interface, scalable features, and aesthetics carefully designed by our graphic design studio, our solution reflects the commitment and authenticity of our approach.

From initial design to production, our team of developers uses agile methodologies and industry best practices. We take an iterative approach that incorporates user feedback throughout the development cycle. As a result, each client benefits from a carefully tailored solution, the result of a thoughtful technical process focused on customer satisfaction.

Turnkey solution

Optimal innovation

Marketing automation

Data management

Our solution exceeds expectations thanks to its in-house development, evolution in France, and innovative use of inner sourcing. Each client benefits from a carefully designed platform, where innovation and optimal evolution are integrated into our DNA. Thanks to inner sourcing, our teams of developers and architects collaborate seamlessly, leveraging individual creativity to ensure constant improvements. This is how we guarantee our customers a solution that is always at the cutting edge.

Our infrastructure with the latest technologies, our high-performance servers, advanced virtualization, and intelligent resource management demonstrate our commitment to technological excellence. This state-of-the-art infrastructure not only guarantees the stability and security of our services, but also provides a solid foundation for continuous innovation. As a result, our customers benefit from an agile and scalable solution that is ready to meet the technological challenges of tomorrow. Furthermore, our commitment to quality is reflected in the 24/7 management of our infrastructure, ensuring constant availability.

Turnkey solution

Optimal innovation

Marketing automation

Data management

Our marketing approach incorporates reliable, proven tools to automate crucial marketing tasks. From lead tracking to multichannel campaign management, our marketing automation solution streamlines every aspect of the marketing process. By assigning scores to leads, personalizing email and SMS communications based on behavior, and analyzing campaign performance in real time, we ensure maximum efficiency. What's more, we go above and beyond by integrating smartphone portfolio management, offering a seamless customer experience and instant interaction.

We elevate marketing beyond simple transactions to create meaningful relationships, offering a thoughtful and adaptive customer experience at every stage of the buying journey.

Turnkey solution

Optimal innovation

Marketing automation

Data management

As a SaaS solution provider, our commitment to data security and privacy is a top priority. We are proud to announce that our solution, developed in France, is designed in strict compliance with current regulations, in particular the General Data Protection Regulation (GDPR). To reinforce our commitment to the highest standards of data protection, we have established a partnership with a certified data center in Europe, located in France.

This collaboration, supervised by our Data Protection Officer (DPO), ensures that our users benefit from a secure storage infrastructure that complies with the most rigorous European standards. Our DPO oversees the ongoing implementation and optimization of security and confidentiality measures, ensuring the security and regulatory compliance of their sensitive data.

Our technical expertise at your service

What is our business model?

How much?

Our business model is based on three product categories, one mandatory (the setup) and two optional, which can be customized to suit your needs.

Subscription

Bachelor's degree

Marketing automation
Animation
Customer service
Univert50
OCR

Setup

Platform creation and configuration, customer profiles and mechanics

Reward

Depending on the generosity rate applied to shares

How long does it take to start your program?

When?

Co-creation

First, we like to visit our new clients to better understand their business and model.

We then offer to hold workshops at our offices to discuss and clearly reformulate the challenges at hand, while also offering suggestions based on our know-how, new functionalities and content, and current events (such as developments in best practices).

These friendly workshops are very important because they create links between the various back-office teams at Kalido and our customers, which is essential for direct, pragmatic interaction the very next day.

It should be noted that the workshops we prepare are renewed every year, as it is essential to constantly adjust the overall solution.

Agile method

Within the Customer Marketing department, the Key Account Manager is the customer project manager. Their role is to ensure the smooth coordination of projects, particularly the management and coordination of the relationship programs entrusted to them.

It is clear that having 100% of back-office services (marketplace, graphic design studio, marketing, IT, etc.) in-house allows for a high degree of operational agility in the implementation and monitoring of projects. When using this agile approach, the goal is to bring flexibility and performance to overall project management, both internally and externally.

Focused on people and communication, it allows customers to participate in product development throughout the project.

Our project manager works in tandem with his counterpart at the client's company; they hold weekly meetings to review progress and make adjustments as needed.

Do you have a marketing project?

Learn more

What is a sponsorship program?

A referral program is a marketing strategy designed to encourage existing customers to recommend a brand, product, or service to their network of contacts. In exchange, the referrer (the existing customer) and often the referee (the new customer) receive rewards, which can take various forms such as discounts, free services, bonus points, or exclusive products. The goal is to leverage customers' personal and professional networks to organically grow the customer base, while strengthening the loyalty of current customers through attractive incentives.

Why implement a sponsorship program?

Sponsorship programs offer multiple benefits for companies, highlighting their importance as a strategic tool in today's competitive landscape.

Expansion of the customer base

One of the most significant advantages of referral programs is their ability to rapidly expand the customer base. By encouraging satisfied customers to share their positive experiences, companies can reach new prospects in a more authentic and credible way. These personal recommendations often have a higher conversion rate than traditional customer acquisition methods, as they are perceived as more reliable and less intrusive.

Strengthening customer loyalty

Referral programs also strengthen the loyalty of existing customers. By offering rewards for successful referrals, companies show their appreciation for their customers' support and commitment. This recognition can strengthen brand loyalty and encourage customers to continue interacting with and supporting the company.

Optimization of customer acquisition cost (CAC)

Reducing customer acquisition costs is a crucial goal for any business. Referral programs can play a key role in achieving this goal, as the cost associated with acquiring a new customer through referral is often lower than that of traditional acquisition channels. The rewards offered as part of the program represent an investment, but the effectiveness of this method can significantly reduce the overall CAC.

Creating a viral effect

Referral programs have the potential to create a viral effect, where a single referral can trigger a chain of recommendations. This snowball effect can quickly amplify brand visibility and increase the customer base at an exponential rate. To maximize this effect, it is essential to offer attractive rewards that motivate both referrers and referees to actively participate in the program.

Improved customer satisfaction

Finally, referral programs can help improve overall customer satisfaction. By participating in the program, customers feel valued and recognized for their contribution to the brand's success. What's more, by welcoming friends or family members as new customers, they are likely to have positive experiences with the brand, thereby strengthening their own satisfaction and engagement.

How to set up a sponsorship program

1. Define the program's objectives: First and foremost, it is crucial to clarify what you want to achieve with your referral program. Whether it's to increase your customer base, improve retention, or encourage greater engagement from existing customers, defining clear objectives will help guide the program's design.

2. Select the rewards: Rewards are at the heart of any referral program. They must be attractive enough to motivate referrers and referees to participate, but also viable for the company in the long term. Rewards can vary, ranging from cash back, loyalty points, to exclusive benefits or free products.

3. Simplify the referral process: To encourage maximum participation, the referral process should be as simple and straightforward as possible. This may include creating an easy sharing system via social media, email, or a unique referral link. A smooth and frictionless user experience is essential to maximize referral conversion rates.

4. Communicate clearly about the program: Effective communication is crucial to the success of a referral program. Customers need to be well informed about how the program works, what the rewards are, and how they can participate. Use all the communication channels at your disposal—email, social media, your website, and even product packaging—to promote the program.

5. Set up tracking and analysis: To evaluate the effectiveness of your referral program, it's important to set up tracking and analysis mechanisms. This includes tracking sign-ups, referral activity, and the impact on customer growth and retention. This data will allow you to adjust and optimize the program over time for better results.

6. Encourage positive word of mouth: In addition to material rewards, encourage the sharing of positive experiences with your brand. Testimonials, customer reviews, and success stories can be powerful drivers of referral program participation.

Implementing an effective referral program is a dynamic process that requires constant attention and adjustments based on customer feedback and program performance. By following these steps, businesses can develop a referral program that not only organically expands their customer base but also strengthens ties with existing customers, creating a virtuous cycle of growth and loyalty.

Implementing a referral program can significantly transform the way a business interacts with its customers and expands its market reach. By harnessing the power of personal recommendations, businesses can not only grow their customer base cost-effectively, but also strengthen the loyalty and satisfaction of their existing customer base. In an increasingly competitive business environment, referral programs offer a winning strategy for driving growth while strengthening customer relationships. You can also combine these programs with sales challenges to motivate your sales force while building customer loyalty.