Do you have a marketing project?

Too good to be true?

Our responsible marketing agency

We are the real
 At your service since 2009, we are proud to bring meaning to all your strategic and operational marketing projects.
THE HISTORY OF OUR AGENCY: STRATEGIC AGILITY

16 years ofcontinuous innovation

From YOUKADO to KALIDO, each step has strengthened our expertise and expanded our value proposition—culminating in our integration into the Retail NEXT.AI group in 2026.

2009
Gift Delivery Service
Digital gift box for B2C. The launch of YOUKADO.
2012
B2B Expert
A strategic shift toward the professional market and sales promotion.
2015
Transactional Program
Transition to transactional programs with a points-based system.
2018
Relationship marketing
A shift toward personalization and hyper-segmentation of customers.
2020
CSR Program
Integrating CSR into the core of the value proposition. KALIDO.
2030
AI Platform
Augmented marketing activation. Part of Retail NEXT.AI.
Our strengths

Creating value with every interaction

Kalido combines operational marketing, data intelligence, and CSR engagement to drive sustainable business performance.

Transactional
BFA, revenue targets, purchase thresholds, supplier challenges in Fix & Flex mode.
Relational
Personalized journeys based on profile, behavior, and customer lifecycle.
Service
Access to professional and eco-friendly services to boost competitiveness.
Media Retail
Monetization of the platform through brand-sponsored campaigns.
50+
Employees from 13 countries
7
Countries covered, 20% outside France
16 years old
Specialized, founded in 2009
2/3
Customers from the housing market
Commitment to the Planet

From customer capital to care capital

Kalido is the first agency to integrate ESG criteria into the core of its loyalty program. Operational and measurable CSR.

Smart Shopping
Boosting green growth by enhancing the green offering
Take better action
Promoting recycling, waste collection, and environmental education
Carbon Database
CERFA declaration, CO₂ meter, traceability of actions
ESG criteria

ESG-aligned program

Each dimension is measured, tracked, and rewarded within the Kalido platform.

E
Environmental
Recycling, reducing the carbon footprint, energy efficiency.
S
Social
Fair treatment of employees, inclusion, and diversity.
G
Governance
Transparency, ethics, compliance, and corporate social responsibility guidelines.
✓
Ecovadis Certification
Kalido is Ecovadis and Cybervadis certified. Hosting in France.
Our Group

A new era, a strong team

Kalido is integrating Retail NEXT.AI, a subsidiary of SoftNext—part of the Dellen Group. A stable French company with an ambitious vision for 2030.

Retail NEXT.AI

A wholly owned subsidiary of SoftNext, Retail NEXT specializes in SaaS solutions for the retail sector: E-commerce, Supply Chain, and Operations Management.

100+ Retail specialists
5 Family Solutions
Kalido References
Rubix Sonepar Saint-Gobain Bosch Weber Berner BigMat Renault Group Emil Frey Alcorel Bostik Placo Zolpan MasterPro Do It All StarMat CCL CGI Finance
Retail NEXT.AI Case Studies
Leroy Merlin Carrefour Monoprix Casino Brico Dépôt Merlin Carrefour Monoprix Casino Brico Dépôt BUT Kingfisher Truffaut Weldom TERACT Gamm Vert

Our DNA:

A business mindset at the service of your marketing

  • The customer at the center of strategic focus (user-centric)
  • Operational agility (efficiency due to centralization of services)
  • Advice and proactive approach (LT support philosophy)
    •
  • Creation of digital marketplaces (long-term strategy, wide range of multi-brands)
  • Rewards logistics and customer service (goal: 100% customer satisfaction)
  • Facilitation of operational networks with a focus on adaptation and local action

    •
  • Our marketing strategy agency is primarily compensated based on your performance.
  • In-house SAAS software managed in INNER SOURCE: you benefit from developments made by the customer community.
  • Annual animation RUNs integrate middle and front office resources
    •

    Our adaptability:

    An evolution, not a revolution

  • Reward transactions with remuneration tailored to customer types
  • Communication tailored to life cycles
  • Rewards commitment
    •

    Operational

    First evolution

    98% customer satisfaction

    200,000
    deliveries per year
  • Gamification of actions
  • Enhancing the brand experience
  • Through service, customers strengthen their relationship with the brand.
  • "Member" logic that develops pride in belonging
    •

    Relational

    Second development

    2 million active users

    140 customized platforms
  • USEFUL content for RESPONSIBLE customers
  • Rewards responsible purchasing and behavior
  • Program outlined and in compliance with the network
    •

    Manager

    Third evolution

    25% of products in the catalog are CSR products

    80 brands under license U50

    Our team:

    A modern, customer-focused organization

    Web engineering
    Data management

  • Creation of digital solutions (websites & applications)
  • Custom development
  • TMA & Scalable IT Development
  • Business Intelligence (streams) - Data scientist
  • Data security/GDPR
    •  30,5 average age of employees Nationalities
    ly in our offices

    Operational marketing

    Strategy Consulting &

    Media production
    print/web/video

  • Consulting and operational support for B2B and B2C networks
  • Digital transformation strategy
  • Relationship strategy (customer loyalty)
  • CSR Strategy/Capital Care
    •
  • Graphic identity (style guide)
  • Design on online and offline media
  • Video (animation, launch, tutorial)
  • Tailored support throughout the project
    •  13
  • PAC proposal and management
  • Site activity based on current events and profiles
  • Referral & Lead Generation
  • Marketing automation (Selligent tool)
  • Reporting and analysis of public offerings
    •  5
    ffices worldwide

    User-
    -call center

  • 100% centralized in multiple languages
  • Dedicated toll-free number
  • Dedicated business tool Freshdesk/Freshcall
  • Custom SLA reporting
  • Multi-channel contact (phone, email, chat, FAQ, etc.)
    •

    Rewards

  • Customized marketplace
  • Adaptation to country and regional specificities
  • Sourcing and listing
  • Group purchasing
  • Customized travel: individual and groups
  • Professional services and benefits
    •  An organization User-centric

    Finance Department

  • Compliant program
  • Legal and tax support
  • GDPR compliance and reversibility
  • Customized and updated dashboard
    •  +60
    's team at your service
    ly spoken languages     6 52% of women Kalido has 50 employees, 13 nationalities, 50/50 gender equity and an average age of 30.5.

  • The teams are based at our headquarters in Villeneuve d'Ascq in northern France, as well as in our offices in Paris, Lyon, Madrid, and Rio de Janeiro.

  • Our teams are international, and speak 6 languages on a daily basis with our customers.
  • Management leadership based on holacracy and a cross-functional team leadership approach.

  • The teams are multidisciplinary, with all back-office functions centralized, allowing for a high degree of operational agility in order to increase efficiency and the ability to personalize customer file management.
    •  Holacracy is a 100% agile organizational concept based on the belief in collective intelligence. It is an innovative and operational governance system that leads a company to break away from the usual hierarchical and pyramidal structures.

    Our management style is modern, very horizontal, based on exchange and on the management of client files across all back-office departments. Exchange takes place both internally and externally through an ecosystem of expert partners built to increase the added value of each contributing business line.

    A word from our founders

    Co-Founder

    Stéphane Fremy

    Towards more responsible solutions
    For over 10 years, our solutions have been evolving in co-creation with our clients to best meet their needs.
    Through the facilitation of our programs and user knowledge, our customized platforms have provided the features, services, and rewards necessary for performance and loyalty.

    Today, our programs provide greater compliance and more responsible activities in line with our customers' CSR strategies.

    We embrace our business model by remaining agile and attentive to environmental and social contexts, while delivering the best value for money to our customers, who remain our priority.     An open mind
    We know that marketing as we once knew it is no longer relevant, and expectations have moved beyond that! Price and product have become minimum standards, fundamental requirements for even having a chance to exist.

    Today, customer experience has become the main criterion for consumer choice. We offer simple and passionate support to help you re-enchant this customer relationship around three key words: desire, listening, and emotion.

    Furthermore, we want to serve our vocation and distinguish our support with a CSR prism, because it is entirely possible to agree together on solutions that take care of both end customers and our beloved planet.

    By drawing on everyone's expertise, this ongoing co-creation (you-us) will always be a win-win-win situation (your customers/you/us)!     Co-Founder

    Philippe Desprets

    Countries in which we operate commercially

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    ☎️ 03 59 55 40 55

    📍97 Rue Parmentier
    , 59650 Villeneuve d'Ascq

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