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Too good to be true?

Our responsible marketing agency

We are
very real
At your service since 2009, we are proud to give meaning to all your strategic and operational marketing projects.

Pure player BtC Gift box 2009 Tackle a booming box market focused on a choice of experiences by offering the French market the first affinity-based gift marketplace, delivering a new range of "branded product" boxes to the general public. 2021 2012 Promotion specialist 2012 Reinvent incentive levers in digital mode by pioneering the BTB dematerialization market with reward packs. Support for phoning operations or other promotional actions 2009 2015 Operational marketing agency 2015 Reinvigorate the CUSTOMER experience to boost sales and loyalty over time, by offering digital program solutions that transform every anonymous shopper into a committed user ambassador. 2012 2018 Relationship marketing agency 2018 Develop Customer LifeTime Value (CLTV) through relationship marketing actions, using marketing automation solutions and customer relationship management tools (CRM, ERP) to offer individualized marketing. 2015 2021 Responsible marketing agency 2021 Accelerate the transformation of companies towards the ecological transition by animating the carbon footprint and rewarding responsible commitments; in terms of stakes. We need to move from "customer capital" (CLV) to "capital care"! (TAKE CARE of your customers, your people and the planet). 2018 coming soon +40M euros in sales
per year

The history of our agency :

7 countries
commercially
Strategic agility 26% International sales
2009 creation
of the company

  • The customer at the center of strategic concerns (user centric)
  • Operational agility (efficiency thanks to centralized services)
  • Advice and proposals (LT support philosophy)
  • Creation of digital marketplaces (long-train logic, broad multi-brand offering)
  • Awards logistics and customer service (objective: 100% customer satisfaction)
  • Coordination of operational networks with a focus on local adaptation and action

  • Our marketing strategy agency is paid mainly on your performance
  • In-house SAAS software managed INNER SOURCE: you benefit from developments made by the customer community
  • Annual animation RUNs include middle and front office resources
  • Reward transactional business with remuneration tailored to customer typology
  • Lifecycle communication
  • Rewarding commitment
  • Operational

    First evolution

    98% customer satisfaction

    200,000
    deliveries per year

  • Gamification of actions
  • Enhancing the brand experience
  • Through service, customers intensify their relationship with the brand
  • A "member" logic that develops pride of belonging
  • Relational

    Second evolution

    2 million
    active users

    140 customized platforms

  • USEFUL content for RESPONSIBLE customers
  • Rewards responsible purchasing and behavior
  • Program mapped out and in compliance with the network
  • Manager

    Third evolution

    25% CSR products in the catalog

    80 brands under U50 license

    Web engineering
    Data management

  • Creation of digital solutions (websites & applications)
  • Custom development
  • TMA & Scalable IT Development
  • Business Intelligence (flow) - Data scientist
  • Data security/RGPD
  • 30,5 average age of employees nationalities
    in our offices

    Operational marketing

    Consulting &
    strategy

    Media production
    print/web/video

  • Consulting and operational support for BtoB and BtoC networks
  • Digital transformation strategy
  • Relationship strategy (customer loyalty)
  • CSR strategy/Capital care
  • Graphic identity (charter)
  • Design on ON and OFF line supports
  • Video (animation, launch, tutorial)
  • Customized support throughout your project
  • 13
  • CAP proposal and management
  • Site animation based on current events and profiles
  • Sponsorship & lead generation
  • Marketing automation (Selligent tool)
  • EPO reporting and analysis
  • 5 offices at
    worldwide

    User
    call center

  • 100% multi-language centralization
  • Dedicated toll-free number
  • Dedicated business tool Freshdesk/Freshcall
  • Customized SLA reporting
  • Multi-support contact (telephone, e-mail, chat, FAQ, etc.)
  • Rewards

  • Customized Marketplace
  • Country- and region-specific adaptation
  • Sourcing and referencing
  • Trade group purchasing
  • Tailor-made tours for individuals and groups
  • Pro services and benefits
  • An organization User centric

    Finance Department

  • Compliant program
  • Legal and tax support
  • RGPD compliance and reversibility
  • Customized, up-to-date dashboard
  • +60
    employees at your service
    languages
    spoken
    6 52% of women Kalido has 50 employees, 13 nationalities, 50/50 gender equity and an average age of 30.5.

  • Teams are based at our Villeneuve d'Ascq headquarters in northern France, as well as in our offices in Paris, Lyon, Madrid and Rio de Janeiro.

  • Our teams are international, and speak 6 languages on a daily basis with our customers.
  • Management leadership based on holacracy and cross-functional team leadership.

  • The teams are multi-disciplinary, with all back office functions centralized, giving us the operational agility we need to increase efficiency and personalize customer file management.
  • Holacracy is a 100% agile organizational concept based on the belief in collective intelligence. It's an innovative and operational system of governance that leads a company to break away from the usual hierarchical and pyramidal structures.

    Our management style is modern, very horizontal, based on exchange and management of customer files across all back office departments. Exchanges take place both internally and externally, through an ecosystem of expert partners designed to raise the added value of each contributing profession.

    A word from our founders

    Co-Founder

    Stéphane Fremy

    Towards more responsible solutions
    For more than 10 years, our solutions have been co-created with our customers to best meet their needs.
    Through program animation and user knowledge, our personalized platforms have provided the functionalities, services and rewards needed to build performance and loyalty.

    Today, our programs bring compliance and more responsible animations in line with our customers' CSR strategies.

    Assuming our merchant model by remaining agile and attentive to environmental and social contexts, while delivering the best value for money to our customers, who remain our priority.
    An open-minded spirit
    As we all know, the marketing of yesteryear is no more, and expectations have gone way beyond that! Indeed, price and product have become minimum standards, fundamental requirements to have any chance of existing.

    Today, it's the customer experience that has become the main criterion for consumer choice. We propose, with simplicity and passion, to accompany you in re-enchanting this customer relationship around 3 key words: desire, listening and emotion.

    What's more, we want to serve our vocation and make our support unique with a CSR prism, because it's entirely possible to agree together on solutions that take care of both end-customers and our beloved planet.

    By drawing on everyone's know-how, this ongoing co-creation (you-us) will always be a win/win/win: your customers/you/us!
    Co-Founder

    Philippe Desprets

    Countries in which we have a commercial presence
    AGENCY page

    Certifications

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    97 rue parmentier
    59650 Villeneuve d'ascq

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