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Turning decisions into results, since 2009

Marketing Head of and Innovation, at service of the business business

Kalido helps brands design and implement highly personalized loyalty, engagement, and acquisition programs that turn customer, employee, or partner performance into a driver of sustainable growth.

Our History: A Journey Driven by Innovation

Since 2009, a commitment to continuous innovation

From YOUKADO to Kalido, our story is one of constant evolution: from B2C to B2B, from transactional customer loyalty to hyper-personalization, and then toward an approach that integrates CSR and artificial intelligence.

In 2026, a new chapter begins with our integration into the Retail Next AI group, accelerating our growth in the areas of AI, data, and augmented marketing.

2009
THE ORIGINS: B2C
The launch of YOUKADO and its range of digital gift cards.
2012
B2B EXPERTISE
Strategic shift toward the B2B market and sales promotion.
2015
TRANSACTIONAL CUSTOMER LOYALTY
Transition to transactional loyalty programs with a points-earning mechanism.
2018
RELATIONAL ENRICHMENT
The shift toward hyper-personalization and hyper-segmentation: the FIX & FLEX model.
2020
CSR COMMITMENT
Integrating CSR into the core of KALIDO’s value proposition.
2030
AI ACCELERATION
Integration of augmented marketing and AI technologies applied to sales performance. Kalido has now joined the Retail Next AI group.
Kalido by the Numbers

Some metrics for measuring the impact of our expertise

17
Years of experience
+100
Programs Launched
+150 000
Awards presented annually
Our locations

A local presence dedicated to providing personalized support

More than 50 employees from 13 countries, based in 7 countries around the world.

Map of Kalido's global locations
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A team dedicated to your project From our initial discussion through to implementation, you’ll have the full support of our team of experts.
Response within 48 business hours Direct access to our teams. Faster turnaround times, total flexibility.
Custom Solutions Each solution is tailored to your industry, your goals, and your budget.

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