COMMERCE
This is where it all begins—the first KALIDO team you’ll meet to find the solution that best fits your needs and start your journey with us! It’s also within this department that we develop our agency partnerships.
Do you have a marketing project?
Turning decisions into results, since 2009
Marketing Head of and Innovation, at service of the business business
Kalido helps brands design and implement highly personalized loyalty, engagement, and acquisition programs that turn customer, employee, or partner performance into a driver of sustainable growth.
Our History: A Journey Driven by Innovation
Continuous innovation since 2009
From YOUKADO to Kalido, our story is one of constant evolution: from B2C to B2B, from transactional customer loyalty to hyper-personalization, and then toward an approach that integrates CSR and artificial intelligence.
In 2026, a new chapter begins with our integration into the Retail Next AI group, accelerating our growth in the areas of AI, data, and augmented marketing.
2009
Origins: BtoC
The launch of YOUKADO and its range of digital gift cards.
2012
B2B Expertise
Strategic shift toward the B2B market and sales promotion.
2018
Relational Enrichment
The Shift Toward Hyper-Personalization and Hyper-Segmentation: The FIX & FLEX Model.
2015
Transactional Loyalty
Transition to transactional loyalty programs with a points-earning mechanism.
2020
CSR Commitment
Integrating CSR into the core of Kalido's value proposition.
CSR performance assessment covering the environment, ethics, responsible procurement, and social practices.
Cybersecurity maturity level certification, ensuring data protection and digital resilience.
2030
AI Acceleration
Integration of augmented marketing and AI technologies applied to sales performance. Kalido has now joined the Retail Next AI group.
OUR SERVICES
's support for our teams
Our teams bring together all the necessary departments to support you in implementing and managing your loyalty, incentive, and referral programs.
MARKETING
This team brings your programs to life and keeps them active through marketing automation, wallets, personalized email campaigns, and more—all synchronized with current events and sales initiatives.
IT
Custom implementation and development of digital solutions tailored to your needs (platform launches, mobile apps, integrations, custom features, etc.), with support from analysis through to deployment.
STUDIO CRÉA
Creation of print and digital visuals (logos, graphic guidelines, catalogs, point-of-sale materials, email campaigns, banners, HTML pages, UI design, etc.) to develop a visual identity that reflects your brand for your programs and events.
PURCHASES
A department responsible for selecting gifts for our platforms, expanding our supplier base, developing our selection of rewards in our gift catalogs, and managing product selections for marketing campaigns.
TRADING
Personalized service tailored to your specific needs (bulk orders, customized promotional items, experiences, team-building activities, etc.) to support your sales, event, and customer loyalty initiatives.
BI
We provide premium, customized, and interactive analytical dashboards designed to visualize key business metrics (such as challenge tracking and sales promotion results) to enable more accurate and rapid strategic decision-making.
CUSTOMER SERVICE
Assists customers in ensuring the smooth operation of the services offered, answers their questions, and ensures their satisfaction. This department also handles after-sales service.
ACCOUNTING & OCR
Processing and digitization of accounting documents (invoices, receipts, contracts) using our OCR solution, which automatically converts these documents into structured, actionable data.
Our locations
A local presence dedicated to providing personalized support
More than 50 employees from 13 countries, based in 7 countries around the world.
Kalido by the Numbers
Some metrics for measuring the impact of our expertise
17
Years of experience
+100
Programs Launched
+150 000
Awards presented annually
Contact
Let's talk about your project
Please describe your needs in a few lines. We’ll get back to you within 48 business hours with an initial proposal.
A team dedicated to your project
From our initial discussion through to implementation, you’ll have the full support of our team of experts.
Response within 48 business hours
Direct access to our teams. Faster turnaround times, total flexibility.
Custom Solutions
Each solution is tailored to your industry, your goals, and your budget.
Kalido respects your privacy
Functional
Always on
Storage or technical access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of transmitting a communication over an electronic communications network.
Preferences
Storage or technical access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or the person using the service.
Statistics
Storage or technical access that is used exclusively for statistical purposes.
Technical storage or access that is used exclusively for anonymous statistical purposes. In the absence of a subpoena, voluntary compliance by your internet service provider, or additional records from a third party, information stored or retrieved for this sole purpose cannot generally be used to identify you.
Marketing
Storage or technical access is necessary to create user profiles for the purpose of sending advertisements, or to track the user on a website or across multiple websites for similar marketing purposes.