The history of our agency

Tackle a booming box market focused on a choice of experiences by offering the French market the first affinity-based gift marketplace, delivering a new range of "branded product" boxes to the general public.

2021

2012

Promotion specialist

2012

Reinvent incentive levers in digital mode by pioneering the BTB dematerialization market with reward packs. Support for phoning operations or other promotional actions

2009

2015

Operational marketing agency

2015

Reinvigorate the CUSTOMER experience to boost sales and loyalty over time, by offering digital program solutions that transform every anonymous shopper into a committed user ambassador.

2012

2018

Relationship marketing agency

2018

Develop Customer LifeTime Value (CLTV) through relationship marketing actions, using marketing automation solutions and customer relationship management tools (CRM, ERP) to offer individualized marketing.

2015

2021

Responsible marketing agency

2021

Accelerate the transformation of companies towards the ecological transition by animating the carbon footprint and rewarding responsible commitments; in terms of stakes. We need to move from "customer capital" (CLV) to "capital care"! (TAKE CARE of your customers, your people and the planet).

2018

coming soon

The history of our agency :

Strategic agility

2009

creation
of the company

+40M

euros in sales
per year

7

countries
commercially

26%

International sales

Personal skills:
Commercial Spirit

The customer at the center of strategic concerns (user centric)

Operational agility (efficiency thanks to centralized services)

Advice and proposals (LT support philosophy)

Know-how:
Reward management

Creation of digital marketplaces (long-train logic, broad multi-brand offering)

Awards logistics and customer service (objective: 100% customer satisfaction)

Coordination of operational networks with a focus on local adaptation and action

Business model:
We win together

Our marketing strategy agency is paid mainly on your performance

In-house SAAS software managed INNER SOURCE: you benefit from developments made by the customer community

Annual animation RUNs include middle and front office resources

98% customer satisfaction

200,000
deliveries per year

Operational

Reward transactional business with remuneration tailored to customer typology

Lifecycle communication

Rewarding commitment

First evolution

2 million
active users

140 customized platforms

Relational

Gamification of actions

Enhancing the brand experience

Through service, customers intensify their relationship with the brand

A "member" logic that develops pride of belonging

Second evolution

25% CSR products in the catalog

80 brands under U50 license

Manager

USEFUL content for RESPONSIBLE customers

Rewards responsible purchasing and behavior

Program mapped out and in compliance with the network

Third evolution

+60

employees at your service

6

languages
spoken

52%

of women

Kalido has 50 employees, 13 nationalities, 50/50 gender equity and an average age of 30.5.

Teams are based at the Villeneuve d'Ascq head office in northern France, as well as in our offices in Paris, Lyon, Madrid and soon Milan.

Our teams are international, and speak 6 languages on a daily basis with our customers.

30,5

average age of employees

13

nationalities
in our offices

5

offices
across europe

Management leadership based on holacracy and cross-functional team leadership.

The teams are multi-disciplinary, with all back office functions centralized, giving us the operational agility we need to increase efficiency and personalize customer file management.

Holacracy is a 100% agile organizational concept based on the belief in collective intelligence. It's an innovative and operational system of governance that leads a company to break away from the usual hierarchical and pyramidal structures.

Our management style is modern, very horizontal, based on exchange and management of customer files across all back office departments. Exchanges take place both internally and externally, through an ecosystem of expert partners designed to raise the added value of each contributing profession.

Web engineering
Data management

Creation of digital solutions (websites & applications)

Custom development

TMA & Scalable IT Development

Business Intelligence (flow) - Data scientist

Data security/RGPD

Consulting &
strategy

Consulting and operational support for BtoB and BtoC networks

Digital transformation strategy

Relationship strategy (customer loyalty)

CSR strategy/Capital care

Media production
print/web/video

Graphic identity (charter)

Design on ON and OFF line supports

Video (animation, launch, tutorial)

Customized support throughout your project

Operational marketing

CAP proposal and management

Site animation based on current events and profiles

Sponsorship & lead generation

Marketing automation (Selligent tool)

EPO reporting and analysis

An organization

User centric

User
call center

100% multi-language centralization

Dedicated toll-free number

Dedicated business tool Freshdesk/Freshcall

Customized SLA reporting

Multi-support contact (telephone, e-mail, chat, FAQ, etc.)

Rewards

Customized Marketplace

Country- and region-specific adaptation

Sourcing and referencing

Trade group purchasing

Tailor-made tours for individuals and groups

Pro services and benefits

Finance Department

Compliant program

Legal and tax support

RGPD compliance and reversibility

Customized, up-to-date dashboard

A word from our founders

Stéphane Fremy

Co-Founder

Towards more responsible solutions
For more than 10 years, our solutions have been co-created with our customers to best meet their needs.
Through program animation and user knowledge, our personalized platforms have provided the functionalities, services and rewards needed to build performance and loyalty.

Today, our programs bring compliance and more responsible animations in line with our customers' CSR strategies.

Assuming our merchant model by remaining agile and attentive to environmental and social contexts, while delivering the best value for money to our customers, who remain our priority.

Philippe Desprets

Co-Founder

An open-minded spirit
As we all know, the marketing of yesteryear is no more, and expectations have gone way beyond that! Indeed, price and product have become minimum standards, fundamental requirements to have any chance of existing.

Today, it's the customer experience that has become the main criterion for consumer choice. We propose, with simplicity and passion, to accompany you in re-enchanting this customer relationship around 3 key words: desire, listening and emotion.

What's more, we want to serve our vocation and make our support unique with a CSR prism, because it's entirely possible to agree together on solutions that take care of both end-customers and our beloved planet.

By drawing on everyone's know-how, this ongoing co-creation (you-us) will always be a win/win/win: your customers/you/us!

Countries in which we have a commercial presence

contactfront@kalido-pro.com

03 59 55 40 55

97 rue parmentier
59650 Villeneuve d'ascq

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