Unlock the untapped potential
of your customer portfolio
The agency market is fragmented. As brands seek comprehensive strategies, collaboration has become essential. Kalido Connect facilitates synergies to deliver more comprehensive and effective turnkey solutions.
How does it work?
A simple 4-step process that delivers immediate value without adding complexity to your organization.
3 models tailored to your level of experience
Each partnership is structured based on your positioning. You choose the level of involvement that suits you.
You refer clients or prospects to us whose needs align with our services. We take care of the rest. You earn a commission on the business generated.
Together, we’re building a hybrid offering that combines your expertise with ours. An enhanced value proposition—one that’s harder to compete with—delivered to your customers.
We are developing a comprehensive co-branded or white-label solution, featuring a shared roadmap, shared tools, and a go-to-market strategy developed collaboratively.
Partner Profiles
Tailored to your market position and stage of development. Identify where you stand and find out how we can work together.
, and Communications Agencies
Strategy, branding, social media, content, PR
You create the strategy.
→ We have the sales and loyalty tools.
Data
, and CRM Experts
CRM, automation, CDP, analytics
You identify the targets.
→ We implement the activation mechanisms.
Digital
, and Tech Agencies
E-commerce, UX/UI, development, integration
You build the tool.
→ We bring the business expertise.
Consulting Firms
Strategy, Transformation, Performance
You recommend:
→ We're up and running.
Trade Marketing
, and Channels
Retail, in-store promotions, franchising, distribution
You manage the network.
→ We develop B2B and B2C programs.
, and Advertising Agencies
Media buying, performance, ad networks, programmatic advertising
You drive traffic.
→ We turn it into conversions and lasting engagement.
A structured win-win partnership
Every partnership is designed to create value for both sides. Here’s what you’ll get out of it, in concrete terms.
"Collaboration between agencies has become essential as brands seek comprehensive strategies."
Your client portfolio deserves better than untapped potential
Are you interested in expanding your offerings with loyalty programs, promotional activities, or trading solutions?
Frequently Asked Questions
Six practical answers to help you fully understand how the Kalido Connect network works.
Who can join the Kalido Connect network?
Kalido Connect is designed for communications agencies, marketing agencies, consultants, and B2B experts who want to enhance the services they offer their clients. The platform targets three types of partners: influencers who make recommendations, co-developers who work together to build solutions, and integrators who bundle Kalido into their own offerings.
What are the three partnership models offered by Kalido Connect?
The first model is business referral: the partner recommends Kalido and receives a commission on signed projects. The second is co-development: the partner and Kalido work together to design the solution, each contributing their expertise. The third is the packaged offering: Kalido is integrated as a white-label solution into the partner’s commercial offering, and the partner remains the sole point of contact for the end customer.
How are Kalido Connect partners compensated?
Compensation depends on the model chosen. In the business referral model, the partner receives a commission on the revenue generated. In the co-creation model, the revenue split is defined contractually based on the scope of work undertaken by each party. In the bundled offering model, the partner bills its client directly at a price it sets, and Kalido bills the partner for its services internally.
Who is in charge of customer relations in a Kalido Connect partnership?
It depends on the contractual model. In a business-referral arrangement, Kalido becomes the client’s direct point of contact. In a co-development arrangement, both organizations work together under a shared governance structure. In a packaged offering, the partner retains full control of the relationship, and Kalido operates as a white-label provider.
How does the onboarding process for a new partner work?
The process consists of four steps: establishing initial contact and defining the scope of our shared potential, selecting the appropriate partnership model, formalizing the agreement, and then operational onboarding. The entire process can be completed in a few weeks, depending on the projects to be launched and the maturity of the relevant client portfolio.
What are the benefits for an agency of joining Kalido Connect?
Joining Kalido Connect allows an agency to expand its portfolio of solutions without investing in an in-house customer relationship marketing team, to ensure the success of its projects through proven expertise, and to generate recurring revenue from its existing client base. The structured contractual framework avoids commercial gray areas and guarantees a win-win partnership.
