Reinventing Loyalty, Boosting Performance
Customer loyalty is no longer a cost to be optimized—it’s a growth driver to be managed. Kalido puts you in the driver’s seat
Thomas, your project starts on Monday. 18 cans of Dulux Pro are recommended for 160 m²—order by Friday and earn +420 Pro points.
A Market Undergoing Rapid Transformation
The 5 forces that are redefining B2B customer loyalty—and that Kalido has been incorporating since 2020.
The Concept
A comprehensive loyalty program
Four complementary strategies to engage, reward, and retain your B2B customers over the long term.
Earn points with every purchase
Every order earns you loyalty points that can be redeemed for discounts, products, or exclusive perks.
Earn your way to premium status
Bronze, Silver, Gold, Platinum: Each tier unlocks additional benefits and strengthens brand loyalty.
Take on challenges to boost your winnings
Targeted, time-bound goals to encourage purchasing behavior and reward the top performers.
Instant, Tailored Rewards
Gift cards, free products, exclusive experiences: each reward is designed to maximize customer satisfaction and retention.
From a Reactive Assistant to a Decision-Making Assistant
Mechanics
A hybrid mechanism to boost engagement
A combination of rational and emotional triggers. Designed to build habits—not just transactions.
— 01
Points
A single balance, visible in real time. Every euro spent at any store is credited to the same wallet.
— 02
Articles of Incorporation
Progressive tiers that reward the most dedicated members. Exclusive benefits and increasing recognition.
— 03
Challenges
Personalized challenges based on season and profile. These create regular engagement that helps maintain the frequency of visits.
— 04
Instant Rewards
Immediate gratification with every key interaction. No more distant, demotivating rewards.
A typical week for a painter
One business account, one wallet. A wide variety of job site needs and a guide that helps Thomas find the right products, the right deals, and the right steps to take, all throughout the week.
Illustrative example: Thomas, 38, a self-employed painter and decorator who runs a very small business with 2 employees.
A COMEX-ready ROI, measurable from the start
Every lever is managed, and every euro invested is tracked. The value generated exceeds the value consumed, as evidenced by the P&L.
Purchase Frequency
More shopping carts among active members
Average basket
Cross-store shopping on the rise
Customer Retention
Structurally Reduced Churn
Reactivation
Inactive users re-engaged through targeted challenges
Let's talk about your project
Please describe your needs in a few lines. We’ll get back to you within 48 business hours with an initial proposal.
